Recently, fast-selling brands ZARA, HM and so on have closed a number of stores, and brand price increases have become many times a year. Dior is understood to have just had another wave of price increases in recent days, and is up around 13%.
As for the range of price increases this round, the official said that depending on the individual product. According to feedback from netizens, it has been determined that Obrique 30 Montaigne and so on. There have been public reports that the price of the BookTote blue Oblique embroidered tote bag, for example, has risen from $19500 to $22,000, up about 13 percent.
In response to the price increase, officials said it was not confined to the Chinese region, where it was carried out simultaneously worldwide. It's worth noting that in the past 2019, it's Dior's second price adjustment in the last two months, according to incomplete online statistics.
Just two months ago, in November 19 years ago, luxury brands such as, and Dior raised their prices in the South Korean market. The price of LV multi-pack products rose by 4 to 7 per cent in South Korea. Chanel also raised the price of several popular handbags by 3% to 13% this month.